I used to be equally terrified and obsessed with horror film trailers as a child. Let’s set the scene. It’s 1989. I’m four years old. 7pm hits and the TV is suddenly filled with trailers for the newest Nightmare on Elm Street or Friday the 13th sequel. I live close enough to NYC that our TV feeds were the same, so every art-house release with a big enough budget also bought TV ad time for their one-week release at a tiny theater. The VHS rental business is booming and home video has gone down in cost, so there’s a sense of planting the seed for a longer shelf life than a theatrical release in movie marketers’ minds. I used to run screaming from the room, but then want to immediately watch it again.